Visual Entertainment is important to McDonalds even during the order process. Therefore we used static pictures to produce animated content for McCafé. This leads to a new attention for the menue boards. Next to a nice appearance the animated loops have a content surplus: during waiting time the customers get to know information about the coffee heritage and the seasonal specials.

For the lobby we renew the compilation of video messages, complete them with colorful transitions and funny video clips suiting the specific season.