During the development of an old foundry to a multipurpose building in Zurich’s booming 5th district, Intershop commissioned McKinivan to develop all communications for this real estate marketing. McKinivan was responsible for both design and implementation of developing the brand image of Puls 5, through design of advertising and real estate documentation, as well as the sales pavilion, up to regular open houses, press conferences, posters, print ads and appearances at trade fairs.