The knowledge transfer on congresses is an important communication channel for the leading implant-based dental manufacturer Nobel Biocare. For this special need we developed an event identity that will be used worldwide for online as well as offline media. As an advancement of the existing market approach we created a construction kit which has dynamic elements for intros, outros and overlays for digital media that works as well for static signage and print products. A  fitting sound-design completes the further development. For the first time the new event identity was implemented on a major convention in New York and from now on will be used globally for different events.