On 23 November 2018 there was a full moon and at 6:39 a.m. KADI launched its latest product innovation: The Full Moon Fries. These fries are produced in perfect harmony with nature. True to the motto: full power, full moon.

On the occasion of a pitch, we were able to convince KADI in advance with our ideas for product presentation and communication. Afterwards we were allowed to develop and design all packaging and communication measures for the product launch. This included a website, an innovative customer mailing, various teaser and launch advertisements as well as web banners, poster campaigns, a product folder, a moon calendar and various promotional items. We also conceived a short product clip for the new Full Moon Fries, which was published at the same time as the launch.