For an international asset management firm, McKinivan accepted the challenge to design a corporate identity that discloses an emotional level within this fact-based finance industry. The keywords for this task were trust, transparency and pride. The developed logo, the design of the business cards, the website and various digital document templates are all part of this new emotional identity of Hermitage & Co and are definitely worth a glimpse. Amongst other elements, the color and imagery selection accounts for a crisp, contemporary, and yet touching corporate identity.