The Basellandschaftliche Kantonalbank is on the move and wanted to communicate its corporate strategy internally in a playful and agile way. McKinivan was assigned with the development of an interactive online tool that piques the curiosity of their employees. We created a virtual rope park in which messages could be discovered playfully and the values of the bank were embedded – true to the principle of “High up together, join in!”. As a support of the digital initiatives, we created numerous analogue communication measures.