After last year’s chance to design the pilot booth for Thomy, McKinivan was this year additionally in charge of the booth concepts for Findus, Leisi and Maggi. Each brand received its own appearance tailored to current messages and promotion targets.
Findus invited the visitors on an expedition of their products and presented the fresh ingredients of their lasagne on a market table. Leisi celebrated its 75-year-jubilee with a huge cake and the Leisi-App. Maggi organised a quiz game about their „Maggi Kantonssuppen“ and Thomy showed their big offer of light products.