A conversation with the CEO

Due to the Corona pandemic, Zentralbahn was required to cancel all pyhsic employee information events. In search of an alternative, McKinivan was asked to support the SBB subsidiary and help develop a digital format. The result was an engaging video consisting of statements by the entire management team as well as a talk with the CEO, Michael Schürch. Different filming locations paired with drone shots make the video informative and entertaining at the same time, and it was met with enthusiasm by the Zentralbahn employees.