KADI launched three delicious specialties made from sweet potatoes. For these innovations in the KADI Sweet Potato line, we developed a campaign with fresh and seductive headlines such as “Hey Sweety”. Advertisements and recipes that can be downloaded directly from the KADI website served as the primary means of communication. The campaign stood out positively, not only in terms of text but also in its design and colorfulness. Thus we were able to arouse interest in KADI’s unique sweet potato products successfully.