The potential of digital innovations is not always obvious at first sight and only becomes visible through purposeful human application. Complex systems and robots are not what we need to change our daily life and work – but simple inventions like e-mails can be. Technology alone seldom guarantees success.

Under the theme “On/Off – Success due to technology and humans”, we created an interesting and entertaining meeting schedule for LUKB, including a keynote speech, business insights and information booths. Entrepreneurs and organizational spokespeople talked about how they work “On” and “Off” – relying on technology and humans at the same time – in the development, implementation and operation of their projects. After a witty poetry slam performance tailored to the event’s theme by Dominik Muheim, a wrap-up video produced on-site by McKinivan marked the end of the Entrepreneur’s Day.

Against the industrial backdrop of the Viscosistadt venue, the food stalls on the newly created “Market Square” offered culinary highlights.

Also this year we created the event concept, produced all digital content, created a live-cut video on-site and were in charge of show direction.