Digital assistants simplify our daily routines and make our lives saver. The exhibition area of the Swiss Re annual general meeting was all about «smart home». Technologies that digitalize living and household situations were demonstrated. Shareholders could enter the intelligent apartment installed in the Hallenstadion and experienced innovative products. At the same time, they learned about related chances and risks that arise for Swiss Re. We designed the favourable interaction between technical objects, real furniture and self-drawn illustrations.

Additionally, a 20-meter wide projection showed the view out of the «smart home» over the connected city of Zurich. This animation displaces the visitors into a «smart city» which is always involved in a data exchange and stands for this digital age we live in.

McKinivan also designed all rooms, produced digital contents for the statutory part, and contributed to the stage directions on site.

Images:
Christof Eugster