UBS invited the shareholders to this year’s annual general meeting in the renovated St. Jakobshalle in Basel. New location, new challenges: A linear and captivating stage design, a clear signage concept, elegant brand experience and entertaining and informative content on the screen ensured a harmonious general meeting. Under the slogan “stronger together”, the digital waiting animation presented the more than 1,200 visitors stories from the daily business of the international major bank.

McKinivan had the overall responsibility of the event.